Benefits of Email Marketing

Email marketing is an efficient way to ensure that any sized business (especially small businesses), can reach out to their customers on a regular basis, grow their customer base, and build their reputation. There are many benefits of email marketing, we have put together a list of the top 3 benefits for your business.  

1.   Affordable & Low Cost

Email Marketing is an affordable and low-cost option. You’ll be reaching out to an audience who already wants to hear from you, which will improve the response rate. There are no big costs for things such as print or postage, everything is done virtually and goes straight to your client’s inbox. You may want to consider a specialist such as Big Ant Marketing to automate the process for you.   

2.   Brand Recognition Through Email Marketing

This is a great way to develop your brand identity because it gives you a direct line to the email inboxes of your current or potential customers. Once you begin creating valuable content for the customer, you’ll have an edge over your competitors. You can start to position yourself as an industry expert and the go-to business for all news and current events related to your sector. 

3.   Boost Sales 

How will Email Marketing provide you with ROI (return on investment)? Emails remind clients of your services and once again provide a direct line of communication between you and them. You can use these emails to push a monthly special, talk about a new product or service you have on offer, feature testimonials from happy customers, have a special discount code for email subscribers only, etc. Drive your customers back to your website or store or to call you. Unlike social networks, where you send status updates to every follower regardless of their location, interests, purchase records, etc. The best part about email marketing is the ability to deliver highly personalised messages.

Email marketing is a friendly, affordable and gentle way of reminding your clients and leads of your great offerings.  Done correctly it can consistently yield solid returns. Contact Big Ant Marketing today to find out how we can help you with your email marketing. We provide affordable digital marketing services in Sydney, Melbourne, Brisbane, Adelaide, Perth, NZ, as well as all Australian regional areas.