Creative Marketing Strategy for the New Year

As we head into the New Year it is time to start thinking about your Marketing Strategy for 2022. It’s perfect timing to either develop or revisit your marketing plan to stay current. Planning will help keep you and your team on track, meet your goals and objectives, maximise on potential future earning opportunities and try new and creative things. 

Where do you start? 

It can be overwhelming when you’re not sure where to start with a marketing strategy. If you are revisiting your old one, then you can use it as a template. If not, here are 10 things you should consider including:

  1. Your target audience
  2. Your unique selling points
  3. Business goals and objectives
  4. Address how you plan to approach your marketing campaigns
  5. How you will track engagement and review data 
  6. Profile of competitors
  7. How you will promote (get specific) – email marketing, PPC, social media marketing, blogging, SEO, video creation, etc. 
  8. Your value propositions
  9. Remember the 5 P’s – Product, Price, Promotion, Place, and People
  10. Add your timeline and budget 

As you look forward to 2022, it is a good idea to look back. What didn’t work in 2021 or the years prior? There is no point in continuing with a strategy that is yielding poor results. 

Add a Splash of Creativity

Big Ant Marketing knows how creativity can make a huge difference in digital marketing. Sometimes creative block hits us all! Here are some ideas to consider to help spice up your marketing strategy:

  • Story driven visual content – according to recent research posts with visual content have 180% increased engagement with users compared to those without images
  • Avoid clichés such as ‘new year new me’ or ‘new beginnings’ 
  • Run competitions or give aways on your social media 
  • Try traditional methods such as print campaigns to engage with your local community 
  • Support a charity or cause – refer to our marketing psychology blog for more information
  • Engage with a graphic designer to refresh your content 
  • Review Google analytics and update your website to cater to marketing trends and user interaction 
  • Launch a new product or service
  • Affiliate marketing

2022 Digital Marketing Trends 

When putting together your marketing strategy it is important to review digital marketing trends, so your approach is competitive. Some trends to look out for in 2022 are:

  • Being mobile adaptive – According to Smart Insights, as of January 2021, there was a recorded 5.22 billion unique mobile users, making up 66.6% of the entire global population. Considering all of the changes due to Covid all indicators are pointing to this figure increasing in 2022. 
  • Video content – Throughout 2021 we all saw an increase in video content and apps changing to adapt to the demand. Ranging from IGTV and REELs to TikToks and YouTube videos, the way in which content will be consumed in 2022 is still evolving. However, if one thing is for sure, to be among the competition you need to get onto video marketing! 
  • Keep virtual/online options available – 2020 – 2021 showed us how we can all adapt when working from home was required. Data tells us that even though things are beginning to open back up and return to ‘some kind of normal’ clients and consumers still want online option available. Depending on your business and industry you could consider hosting live Q&A’s on your social media, running virtual conferences, offer webinars or online seminars, keeping your online shop you never had before open, etc.
  • Privacy and Safety – Google intends to phase out third-party cookies in its Chrome browser in mid-2023. Google encourages advertisers and marketers to improve their privacy preserving technology from mid to late 2022.

Big Ant Marketing can offer affordable creative marketing support services for small to medium-sized businesses. In the New Year of 2022, we can partner with you whether you’re located in Australia or New Zealand. Contact us on 1300 988 547 or via our contact us form to discuss how we can help you today.