Digital Marketing Advice

Are you a SME and not sure where to start when it comes to digital marketing? You’re not alone. Digital Marketing is a daunting task with businesses owners often not knowing where to start. Here are our tips on what to consider when starting this journey:

It’s an Investment

Your online presence takes time to build and be validated by search engines such as Google and Bing. When starting your Digital Marketing strategy, it must be done with an investment mindset. You should consider the following services as part of your strategy:

  • Creating a SEO and user-friendly website 
  • Setting up social media platforms relevant to your business (you don’t need to be on every single one)
  • Send professional and modern email marketing campaigns to your existing clients 
  • Create videos – to highlight your value propositions and showcase other areas of your business 
  • Paid advertising through Google Ads or Social Media Marketing 
  • Post relevant content on social media platforms that is not all sales focused
  • Regular blog posting using keywords via your website

Competitor Analysis 

Chances are that your competitors have some sort of online presence and digital marketing strategy. Completing a competitor analysis can help set you apart from the competition. What are they doing right? What are they doing wrong? Are they missing something entirely? You may identify a need in the market which can be factored into your strategy. 

Keyword Research

Keywords should be a vital part of everyone’s digital marketing strategy. They can be embedded in your website, social media campaigns, advertising, email marketing, blog posts and more. Establish which words fit best with your business and which don’t (negative keywords). Put together a spreadsheet containing all the relevant keywords for ease of referencing. 

Track Results 

Put a system in place that can track results. When developing and implementing your strategy, you need to know what areas are working and what areas are not performing. One way to do this is by simply asking a client/customer during your first encounter “how did you hear about us”. Note this down and track results over time to paint a clear picture. 

Partner With A Digital Marketing Agency

As a SME you have a lot of tasks that demand your valuable time and attention. Why not partner with a Digital Marketing Agency like Big Ant Marketing? We specifically work with small to medium sized businesses offering cost effective solutions that won’t break the bank. There’s no need to hire someone in house and have to worry about salary and overheads. By partnering with someone like us, we can help get you on track with your Digital Marketing strategy so you don’t have to worry about something else. 

We operate across Australia and New Zealand wide servicing small businesses. Contact us today on 1300 988 547 or via our contact us form on our website to discuss how we can help you today. You can also keep up to date with all things BAM by signing up for our newsletter and following us on social media.