Inbound Marketing

What exactly is ‘inbound marketing’? This phrase refers to a specific business methodology that aims to attract the attention of potential new clients/customers. This is achieved via tailored content creation and forming connections to draw clients/customers to your business organically. 

How is this achieved? 

This is achieved through digital marketing practises such as:

  • Search engine optimisation
  • Blogging
  • Content positing – including videos 
  • Social media 
  • Email marketing

Inbound marketing focuses on creating quality content that pulls people into your business and brand. It is important to have a clear strategy in mind, know who your target audience is, what you are trying to achieve and what you will post to do this. The whole ideas is to attract new people or businesses, covert the lead into a sale and maintain them as an ongoing customer. 

What’s The Difference Between Inbound and Outbound Marketing?

To help outline the differences between the two, we have put together this visual comparison between inbound and outbound marketing:

Marketing Strategy 

Every marketing strategy needs to be well thought through and planned out. Businesses should consider: 

  • Search engine optimisation including key words
  • Defining your target audience
  • Publish content consistently on the right platforms
  • How to be responsive as possible when a lead comes in
  • Video creation that is short and to the point 
  • Clear goals in mind – e.g. increase brand awareness, generate leads,
  • Review results and analytics regularly 

Need Help?

Big Ant Marketing can offer affordable inbound marketing support services for small to medium-sized businesses. We operate across Australia and New Zealand wide servicing all industries. Contact us on 1300 988 547 or via our contact us form to discuss how we can help you today.