Marketing Trends You Shouldn’t Ignore

The Covid-19 pandemic and the impact of lockdowns has had a dramatic effect on all businesses. You don’t need us to tell you that. The landscape in marketing has changed, ebbed and flowed and been turned upside down. So, what are the current marketing trends you shouldn’t ignore? We’ll go into the top 5 marketing trends that you shouldn’t discount when putting together your digital marketing strategy. 

1.   Video Marketing 

A recent survey completed on video marketing showed the following results:

  • 60% of businesses now use video as a marketing tool
  • 61% of marketers see video as a “very important or extremely important” part of their marketing strategy
  • 74% of businesses have found video has a better ROI than using just images
  • 52% of businesses have found that videos help build trust with potential customers
  • 68% of marketers say video has a better ROI than Google Ads
  • 80% of online users will watch a video, but only 20% will read the content

This is valuable information for any business to consider, especially since we have seen a 63% increase of video marketing since 2019. When 2022 comes along, it has been projected that online videos will make up more than 82% of all consumer internet traffic. This is 15 times higher than it was in 2017. Elevate your business and brand to the next level through the use of engaging videos, that can be used on your website and social media including YouTube. 

2.   The Use Of Chatbots

A chatbot is a conversational software that can be placed on your website and some social media pages like Facebook. They have online conversations via text when live contact from a representative from your business may not be available. Chatbots leverage AI technology to provide automated messages in real-time. 

80% of consumers have reported having a positive experience with chatbots and often prefer them for simple questions as they can provide answers 24/7. They can also take down their details for someone to contact them if they are unable to assist. This provides an opportunity to capture a lead you may have otherwise missed. 

3.   Interactive Content 

The digital marketing landscape has seen a shift from traditional text-based content toward engaging and interactive content. This comes in the shape of quizzes, polls, 360-degree videos, etc. It is a new way to capture leads and have your customers engage with you directly. The data captured from polls and quizzes can help fine-tune your marketing, stay in touch with your target audience and what they need. This is valuable data for your business. 

4.   Have a Secure Website 

In the ever-changing digital landscape, privacy has never been more important. Ensuring that your website is secure is not only a comfort to your visitors but increasing your ranking on Google. When a visitor lands on your site for the first time, they’ll make up their mind about your security within seconds. In the URL bar it, you should display a little lock next to the web address. If it comes up with a broken lock or nothing at all, you need to contact your web developer.

5.   Voice Searches 

In the ever-changing digital landscape, privacy has never been more important. Ensuring that your website is secure is not only a comfort to your visitors but increasing your ranking on Google. When a visitor lands on your site for the first time, they’ll make up their mind about your security within seconds. In the URL bar it, you should display a little lock next to the web address. If it comes up with a broken lock or nothing at all, you need to contact your web developer.

With technologies such as Siri, Alexa and Google all being assistant AI technology, voice searching has increased. 58% of consumers used voice search to find local business information in 2021. Voice search technology already plays an important role in providing information for search engine users. 

Voice Marketing is a strategy designed for reaching audiences who are using these voice devices. How can you use this as a marketing tool? 

  • Ensure your website is SEO rich to so that keywords can be picked up on by the AI 
  • Have answers to questions that people may ask embedded in your website. For example, “Alexa, where is the closest Accountant”. If you don’t have your location of your offices on your website and repeated in blogs, you could miss out on featuring in the voice search results 
  • Creating and post audio content by repurpose your blogs into audio, create a podcast for your business and live streaming on Social Media platforms
  • Leveraging paid advertising on or endorsements by audio/voice-based platforms 

These marketing trends are projected to continue into 2022 and beyond. Don’t miss out on growing your business and remaining adaptable to current market trends. Big Ant Marketing can help with your digital marketing at an affordable price. Contact us today to find out more.